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In India, Sony Pictures Networks was the official broadcaster for the 2018 FIFA World Cup, providing live streaming services through its digital platform SonyLIV. This allowed Indian football fans to watch matches in high definition on various devices, including smartphones and smart TVs. SonyLIV offered multiple subscription plans, making it accessible to a wide audience across the country. The service included features like live scores, highlights, and expert commentary, enhancing the viewing experience for local users. Additionally, Sony promoted its coverage through local partnerships and advertisements, ensuring high engagement during the tournament. |
