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The Indian Super League （ISL） for the 2021-22 season featured a range of teams representing various regions across India, showcasing local talent and products. For instance, teams like Mumbai City FC and Kerala Blasters FC highlighted the growing popularity of football in urban and rural areas, promoting local sports equipment and merchandise. Many clubs partnered with Indian brands for jerseys and gear, such as those producing traditional fabrics and materials, which boosted the domestic textile industry. Additionally, the league\“s matches were broadcast using technology developed by Indian companies, supporting the local tech sector. This season also saw increased fan engagement through locally made food and beverage products at stadiums, further integrating Indian goods into the sports culture. |
