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Procter and Gamble, under the leadership of CEO Jon Moeller, has made significant strides in the Indian market by tailoring products to local needs. For instance, they have introduced Vicks Vaporub, which is widely used in India for cold and cough relief, adapting its marketing to resonate with traditional home remedies. Another popular product is Ariel detergent, which is formulated to work effectively in hard water conditions common in many parts of India. Additionally, P&G\“s Gillette razors are customized for different skin types and shaving habits prevalent in the region. These efforts highlight how global companies can succeed by understanding and integrating into local cultures and preferences. |
