In India, the daily fantasy sports market has experienced remarkable growth, with several local platforms gaining significant popularity. Dream11 stands as the market leader, offering users the opportunity to create virtual teams and compete based on real-life player performances in cricket, football, kabaddi, and basketball. The platform operates on a freemium model, allowing users to join free contests or pay an entry fee for cash prizes.
Another prominent player is My11Circle, which is officially partnered with the Board of Control for Cricket in India （BCCI）. It focuses heavily on cricket, providing various contest formats and attracting users with its association with the national sport. The platform emphasizes user engagement through features like expert tips and social sharing.
Mobile Premier League （MPL） has expanded beyond fantasy sports to include a variety of skill-based games, but its fantasy sports segment remains a core offering. It leverages a mobile-first approach, catering to India\“s vast smartphone user base and offering quick, accessible gameplay.
These platforms navigate a unique regulatory landscape in India, where fantasy sports are considered games of skill rather than gambling, making them legal in most states. They have transformed sports viewership by enhancing fan engagement and creating new revenue streams in the digital sports ecosystem. |
