The Hero Indian Super League (ISL) is a professional football league in India, not cricket, but it has gained immense popularity as a local sports product. Launched in 2014, it features franchises from various cities and has helped boost football\“s growth in a cricket-dominated nation. The league attracts international players and coaches, enhancing its appeal and quality.  
 
As a local product, the ISL has spurred infrastructure development, including stadium upgrades and youth academies. It also generates employment and fosters community engagement through fan events and grassroots programs. Overall, the Hero Indian Super League represents a successful homegrown sports initiative that diversifies India\“s sporting landscape. |