Despite sky-high expectations, Pawan Kalyan’s OG has turned out to be a major disappointment at the Indian box office.
What began as one of the most eagerly awaited Telugu films in recent times has now wrapped up its theatrical run as a loss-making venture, shocking both trade circles and fans.
The film had everything going for it; massive pre-release buzz, a record-breaking opening, and Pawan Kalyan’s star power.
However, after a thunderous start, OG quickly lost steam as mixed reviews from critics and audiences derailed its momentum.
Even in its core Telugu markets, the film couldn’t maintain traction, ultimately ending up as a losing proposition for buyers.
According to trade sources, the film failed to achieve breakeven in all territories across Andhra Pradesh and Telangana.
In the Nizam region, OG’s theatrical rights were sold for ₹55 crore, but it earned a share of only ₹48.5 crore. In the Ceded region, it collected around ₹17 crore, falling short of its ₹20 crore breakeven target.
Losses were steeper across Andhra Pradesh. In Uttarandhra, the rights were valued at ₹20 crore, but the film managed just ₹16 crore.
Guntur buyers paid ₹13 crore for the rights, but the share closed at ₹10.6 crore.
In West Godavari, OG ended its run at ₹8.8 crore against a target of ₹10 crore, while in Nellore, it fetched ₹4.7 crore compared to its ₹6 crore valuation.
The Krishna district share was around ₹9.7 crore, still below the ₹11 crore breakeven mark.
Even in East Godavari, distributors recorded similar losses.
Despite a promising start, OG’s failure to sustain interest and its mixed word-of-mouth once again prove that hype alone can’t guarantee box office success. |
