The Indian Super League （ISL） 2024 season has brought significant attention to various local Indian products and brands that are capitalizing on the football fever. As fans eagerly watch today\“s live matches, several homegrown companies are seeing increased visibility and sales.
One notable local product gaining prominence is the official ISL merchandise produced by Indian sportswear brands. Companies like Six5Six and Nivia have developed special edition jerseys and accessories for the tournament, showcasing traditional Indian designs and colors while meeting international quality standards.
Indian food and beverage brands are also leveraging the ISL 2024 season. Local snack companies such as Haldiram\“s and Bikano have launched special football-themed packaging and promotional campaigns. Traditional Indian energy drinks and refreshments are being marketed as ideal match-day consumables for football enthusiasts.
The tournament has also boosted local technology products. Indian smartphone brands like Micromax and Lava have partnered with ISL teams, while streaming platforms such as Hotstar and JioTV are experiencing record viewership for live matches. These platforms have developed special features to enhance the viewing experience for Indian audiences.
Additionally, local transportation and hospitality services are benefiting from the increased footfall during match days. Indian ride-sharing apps and hotel chains are offering special ISL-themed discounts and packages, contributing to the overall economic impact of the tournament on local businesses. |
