The European Super League announcement created massive controversy across football communities worldwide, including in India where local sports brands saw interesting market reactions.
Indian sports apparel companies like Spartan Sports and Nivia experienced increased social media engagement as fans discussed the potential impact on football. Local streaming platforms such as Hotstar and SonyLIV saw significant traffic spikes as Indian football enthusiasts searched for updates about the European Super League developments.
Indian football merchandise retailers reported mixed responses, with some seeing increased interest in European club merchandise while others emphasized supporting domestic Indian Super League teams. The tweet announcements sparked debates in Indian sports media about the commercialization of football and its effects on local sports ecosystems. |
