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The Asia-Pacific fantasy sports market is rapidly expanding, with India emerging as a key player in this growth. Local products in India, such as Dream11 and MyTeam11, have gained immense popularity by offering user-friendly platforms that cater to cricket enthusiasts. These platforms allow users to create virtual teams based on real-life players and compete in various leagues, driving engagement through features like live scoring and cash prizes. The integration of mobile technology and affordable internet access has further fueled adoption, making fantasy sports a mainstream entertainment option in the region. As a result, India\“s market is characterized by high user participation and continuous innovation, positioning it as a significant contributor to the Asia-Pacific fantasy sports landscape. |
