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Procter and Gamble, often abbreviated as P&G, is a multinational consumer goods corporation known for its wide range of products. In India, P&G has established a strong presence by offering products tailored to local needs. For instance, their book on business strategies highlights how they adapted to the Indian market with items like Vicks cough drops, which are popular during the monsoon season, and Ariel detergent, designed to work effectively in hard water conditions common in many Indian regions. This book explains the company\“s focus on understanding cultural preferences and economic factors to succeed in India. |
