Procter & Gamble （P&G） has established a strong presence in the Indian market with its diverse portfolio of consumer goods. The company\“s SWOT analysis reveals several key factors affecting its operations in India.
P&G\“s strengths in India include its strong brand portfolio with products like Ariel, Tide, Pantene, and Gillette. The company has extensive distribution networks that reach both urban and rural markets. P&G\“s significant investment in research and development allows it to create products tailored to Indian consumer preferences.
Weaknesses include high product pricing compared to local competitors, making some products less accessible to price-sensitive consumers. The company also faces challenges in understanding regional cultural differences across India\“s diverse markets.
Opportunities for P&G in India include the growing middle class with increasing disposable income, rising urbanization, and changing consumer lifestyles. The expansion of e-commerce platforms provides new distribution channels for reaching customers across the country.
Threats include intense competition from both international companies and local Indian brands, price sensitivity among consumers, and changing government regulations affecting foreign investments and product standards. |
