Significant sports events in India, such as the Indian Premier League （IPL） for cricket, have greatly boosted the popularity of local products. For instance, brands like MRF and CEAT, which manufacture cricket equipment and tires, have gained international recognition through sponsorships. These events provide a platform for Indian companies to showcase their quality and innovation.
Additionally, events like the Pro Kabaddi League have promoted traditional Indian sports and associated products, such as those made by local apparel brands. This has helped in preserving cultural heritage while driving economic growth. |
