LG Electronics India (LGEIL) unveils the LG Essential Series, a new line of home appliances created from the ground level with Indian insights. As the company’s first major consumer initiative following the public listing of LGEIL, the Essential Series reflects LG Electronics’ renewed commitment to India, making innovation more accessible to millions of households while meeting their growing aspirations.
Developed after engaging with more than 1,200 families across India representing diverse demographics and lifestyles, the series is built on two core philosophies: “Made in India” and “Made for India.” Each product is designed to meet the dreams and everyday challenges of Indian consumers, offering superior performance, durability, and thoughtful design, all at an accessible price.
The LG Essential Series comprises four key appliances designed for Indian households:
- Double Door Refrigerator with frost-free technology and larger vegetable storage
- Fully Automatic Top Load Washing Machine built to withstand local conditions like dust, humidity and low water pressure
- Room Air Conditioner reducing energy consumption with Energy Manager+ & Diet Mode+
- Convertible Oven with Indian Auto Cook menus, air fry and convection modes for healthier, versatile cooking.
“The LG Essential Series marks a new chapter in our commitment to Indian consumers, following the successful market listing of LGEIL”, said Hong Ju Jeon, president of LG Electronics India. “Designed from the ground up with insights from thousands of households, this series brings together premium design and everyday reliability. It addresses the real needs of Indian families with appliances built for local conditions, enhancing convenience and enriching daily life", he added.
Double Door Refrigerator
Combining simplicity with premium functionality, the refrigerator offers Frost Free Technology at a reasonable price, eliminating the need for manual defrosting. Its Smart Mode automatically adjusts cooling based on seasonal changes, while a 20 per cent larger (compared to previous models) vegetable storage compartment accommodates bulk grocery shopping – ideal for vegetarian households.
Fully Automatic Top Loader Washing Machine
Built for durability in diverse Indian conditions, the washer features Low Pressure Fill technology for effective washing even at low water pressures. The ProShield Motor with BMC (Bulk Moulding Compound) Cover provides enhanced protection against dust, insects and moisture, while the IPX4-certified water-resistant control panel offers reliable operation in humid conditions.
Room Air Conditioner
Designed for comfortable living, the product comes equipped with features like Energy Manager+ with the ‘You decide your bill’ function, which helps consumers manage energy consumption, a key concern as many hesitate to purchase air conditioners due to high electricity costs rather than product price. The Diet Mode+ feature allows users to manage both cooling temperature and personal comfort, optimising energy efficiency while delivering enhanced airflow. It is ideal for effectively cooling small to medium-sized spaces such as bedrooms or study rooms. Product features and specifications may vary by model.
Convertible Oven
Inspired by India’s rich culinary traditions, the oven includes Auto Cook menus customised for local dishes like ghee, paneer and dal. Equipped with Air Fry and Convection modes, it enables healthier cooking with the convenience of modern versatility.
Pricing And Availability
The LG Essential series will begin its nationwide rollout in November 2025. Pricing for the LG Essential series starts at approximately Rs 18,000 for entry-level models. Products will be available at all authorised LG brand stores, multi-brand retail outlets and major e-commerce platforms across India, subject to regulatory approvals and supply chain conditions.
The launch of the LG Essential series of consumer durables followed LG Electronics India's blockbuster. The company notched a valuation of around USD 13 billion, surpassing its USD 8.73 billion target and the roughly USD 9 billion market value of its parent company, LG Electronics. LG Electronics India surged 50.4 per cent in its trading debut, valuing the company at Rs 1.15 lakh crore, or USD 13.07 billion. That’s nearly Rs 2,000 crore more than LG’s Korean parent, which sits at around USD 10 billion. |
