Adie Broswon Pvt. Ltd. has expanded its vodka brand MOOOZ into Uttar Pradesh as part of its North India growth strategy. The brand is already present in Delhi, Punjab and Chandigarh.
Headquartered in Gurugram and produced in Punjab, MOOOZ is made using rice grains sourced from Punjab. The vodka undergoes triple distillation along with a five-stage filtration process, including Platinum, Gold and Diamond filtration.
The company said the expansion comes amid rising demand for premium spirits across emerging urban markets, particularly among younger consumers seeking contemporary drinking experiences.
Commenting on the expansion, Adiraj Singh Chadha, Executive Director, Adie Broswon Group, said, “Uttar Pradesh is an important market for us given its scale, evolving retail ecosystem and rising appetite for better-crafted spirits. Over the last few years, consumer preferences have steadily moved towards smoother, better-crafted products that offer both quality and versatility. With MOOOZ, we wanted to introduce a vodka that reflects precision, refinement and consistency while remaining accessible to a wider audience. The response across Delhi, Punjab and Chandigarh has been highly encouraging, and this expansion marks another significant step in strengthening our presence across North India.”
MOOOZ is available in 750 ml, 375 ml and 180 ml packs and is priced at INR 650 for a 750 ml bottle in Delhi.
Bikramjeet Singh Chadha, Executive Director, Adie Broswon Pvt. Ltd., said, “The vodka category is seeing strong momentum across India, particularly among consumers who are increasingly exploring cocktails and modern drinking experiences. Uttar Pradesh presents a strong opportunity for us because the market is witnessing greater demand across retail and hospitality channels for brands that deliver consistency and a superior taste profile. MOOOZ has been developed with a strong focus on smoothness and purity, and we believe its character will resonate strongly with consumers in the state. This expansion also aligns with our larger plans around strengthening distribution and building long-term market presence.” |
