Is the future of short-form content moving toward micro-dramas? How do you build an AI recommendation engine for a massive, multilingual market like India?
In this BW Tech interview, we sit down with Nitin Jain, CTO of ShareChat, to decode the technology powering one of India's largest homegrown content platforms.
Drawing on his past experiences at TikTok and Tokopedia, Jain breaks down ShareChat’s major strategic pivots, from standard short-form content to the booming micro-drama space, and the deep-tech infrastructure required to make it happen.
We explore the creator incentives, the real-world impact of ShareChat's AI centres, recommendation systems, and how the company managed to slash its server costs per user by a staggering 85 per cent.
Plus, Jain shares his insights on Generative AI, the one-year evolution of QuickTV, and what ShareChat’s tech stack will look like five years from now.
The company is expected to turn EBITDA positive, PAT positive, and cash flow positive this year and is eyeing an IPO as well.
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