Samsung announces a significant expansion of its enterprise business in India, unveiling AI-powered, connected ecosystem solutions designed to accelerate digital transformation across industries.
The company is moving beyond its established consumer electronics and display portfolio to deliver end-to-end enterprise solutions that integrate hardware, software, platforms and security. This approach, Samsung says, will enable organisations to build intelligent, adaptive and data-driven environments that enhance operational agility and scalability.
Business Experience Studios: Real-World Demonstrations
Samsung’s Business Experience Studios (BES) in Gurugram and Mumbai are central to this strategy. These live demonstration hubs showcase how connected ecosystems can transform operations across sectors such as retail, banking and financial services (BFSI), healthcare, education and hospitality.
At BES, enterprises can experience solutions ranging from immersive customer engagement in retail to secure digital interactions in BFSI, connected healthcare environments and advanced digital learning platforms. The studios also serve as co-creation hubs, where Samsung collaborates with partners and enterprises to design tailored solutions for faster deployment and stronger outcomes.
Leadership Perspective
Puneet Sethi, Vice President, Enterprise Business, Samsung India, emphasised the company’s vision, “At Samsung, we believe the future of enterprise lies in AI-powered, connected ecosystems that move beyond standalone devices to intelligent, adaptive environments. Our strength as a technology company uniquely positions us to bring together hardware, software, platforms and security into a seamless, integrated framework.”
He added that this integrated approach enables businesses to accelerate digital transformation, unlock operational agility and deliver personalised, data-driven experiences at scale.
Thirty Years in India: A Broader Commitment
Marking three decades in India, Samsung highlighted its ability to deliver interoperable and scalable ecosystems that align with the country’s digital transformation agenda. The company is working with enterprises across both private and public sectors, deepening engagement across industry verticals while strengthening its role in India’s innovation landscape.
India’s rapid adoption of digital technologies makes it a key market for Samsung’s enterprise ambitions. The company reaffirmed its commitment to driving long-term growth through advanced technology, local innovation and strong ecosystem partnerships. |
