Ajmera Realty & Infra India (ARIIL) has formally entered the luxury residential segment with the introduction of its Luxury Collective, unveiled through a distinctive gold brand identity designed exclusively for its high-end developments.
The new gold emblem will serve as the defining symbol of “By Ajmera”, an endorsed sub-brand positioned to represent the company’s curated luxury portfolio. The move marks a calibrated evolution of the developer’s 57-year legacy into what it describes as a more refined and authored expression of living.
According to the company, the gold identity is intended to embody permanence, distinction and elegance. Beyond a visual differentiator, it signals Ajmera Realty’s interpretation of contemporary luxury — one rooted in thoughtfulness, balance and wellbeing rather than overt indulgence.
Each development under the Luxury Collective will be positioned as a singular, non-templated offering, characterised by generous layouts, privacy and detailed craftsmanship. The endorsed brand structure allows the company to retain the trust and recall of the Ajmera name while appealing to a more discerning audience seeking exclusivity and originality.
Commenting on the development, Dhaval Ajmera, Director – Corporate Affairs, Ajmera Group, said luxury today is defined by authenticity and personalisation. “Our entry into the luxury segment is driven by a desire to create spaces that feel personal, purposeful and timeless. The gold identity reflects our belief that luxury is an experience, one that elevates everyday living by seamlessly bringing together design, comfort and wellbeing,” he said.
Ajmera Realty plans to roll out projects under the gold-branded Luxury Collective across select micro-markets in Mumbai and Bengaluru. Each project endorsed “By Ajmera” will reflect what the company describes as a gold standard of elegance, restraint and experiential living.
Founded in 1968, Ajmera Realty & Infra India Ltd has delivered over 100 projects spanning more than 20 million sq ft, serving over 46,000 customers across residential, commercial and mixed-use segments. With a strong presence in Mumbai and Bengaluru, the company continues to pursue its stated “5X Growth Strategy” while expanding into higher-value categories within the real estate market. |
