Meolaa, an end-to-end technology-powered FMCG company, has raised USD 6 million in a Pre-Series A round led by General Catalyst, with participation from Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global, and existing investors. The funding will support the company’s AI-driven strategy to launch digital-first consumer brands, strengthen insights-driven execution, and expand its market presence efficiently.
Founded by Ishita Sawant, Meolaa integrates AI and advanced analytics across its operations, from product development and packaging innovation to supply chain and distribution optimization. The flagship brand, Hira, a premium fragrance targeting Gen Z consumers, achieved Rs 1 crore in monthly recurring revenue within three months, demonstrating the potential of Meolaa’s AI-enabled approach.
By leveraging real-time consumer intelligence, structured innovation processes, and a unified go-to-market framework, Meolaa compresses traditional brand development timelines from 18–24 months to just a few months. The company plans to expand into adjacent personal care categories, guided by actionable insights and operational intelligence.
Neeraj Arora, Managing Director at General Catalyst, said the investment supports Meolaa’s vision to build an AI-native FMCG house capable of identifying opportunities rapidly and scaling brands effectively.
Meolaa aims to redefine how consumer brands are built in India, combining technology, sustainability, and consumer-centric design to create a modern portfolio of FMCG products with global potential. |
