In 2022, India showcased its local products on the global stage through various international sports events. For instance, during the Commonwealth Games held in Birmingham, Indian athletes used equipment made from traditional Indian materials, such as jute-based sportswear and neem wood hockey sticks, which highlighted the country\“s commitment to sustainable and indigenous manufacturing. These products not only supported the athletes but also promoted Indian craftsmanship worldwide.
Additionally, events like the FIFA U-17 Women\“s World Cup in India featured local snacks and beverages, such as masala chai and samosas, served to international visitors, further emphasizing the integration of Indian goods into global sports culture. This approach helped boost local economies and raised awareness about India\“s diverse product offerings. |
