In 2024, India will host several exciting sports events that showcase both international competitions and local products. The Indian Premier League （IPL） cricket tournament continues to be a major attraction, featuring teams from across the country and promoting local brands like MRF Tyres, CEAT, and Dream11.
Additionally, the Pro Kabaddi League highlights traditional Indian sports while partnering with local companies such as Vivo and Tata Motors. These events not only boost sports enthusiasm but also support Indian businesses by integrating products like Himalaya wellness items and Amul dairy products into their sponsorship and hospitality segments.
Other notable events include the Indian Super League （football） and local marathons, which often feature partnerships with Indian brands like Hero MotoCorp and Bajaj Auto. Through these events, India\“s vibrant market and diverse products gain global visibility, strengthening the economy and promoting indigenous innovation. |
