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On 29th July 2023, India hosted various sports events that highlighted local products and innovations. For instance, the Indian Premier League cricket matches featured equipment made from indigenous materials, such as bats crafted from Kashmir willow wood, which is renowned for its durability and performance. Additionally, traditional sports like kabaddi and kho-kho gained popularity, with events promoting handcrafted jerseys and accessories from local artisans. These initiatives not only boosted the sports industry but also supported India\“s economy by showcasing homegrown products on a global stage. |
