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In 2024, India is showcasing its vibrant local products through various sports events. For instance, traditional Indian sports like kabaddi and kho-kho are gaining international attention, with events promoting local handicrafts and textiles as merchandise. Additionally, Indian-made sports equipment, such as cricket bats from Kashmir and footballs from Meerut, are being highlighted. These products not only support local artisans but also emphasize sustainability and cultural heritage. The 2024 sports events serve as a platform to boost India\“s economy and global recognition of its unique offerings. |
