The biggest sports events in 2023 showcased several Indian products that gained international recognition. Indian sports equipment manufacturers like Nivia and Cosco supplied official match balls and gear for various tournaments.
Yonex, which has significant manufacturing operations in India, provided badminton equipment for the BWF World Championships. Indian-made cricket bats from SG and SS brands were used in international cricket competitions throughout the year.
The Indian sports nutrition industry also saw global exposure during these events, with brands like MuscleBlaze and Fast&Up supplying supplements to athletes. Indian yoga mats and fitness accessories from brands such as Boldfit were featured in athlete training facilities.
Traditional Indian sports products like kho-kho equipment and kabaddi mats were demonstrated in cultural exchange programs during these major sporting events, introducing global audiences to India\“s sporting heritage. |
