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In 2018, football live matches were widely broadcasted, and in India, local products like the Star Sports streaming service gained immense popularity. This service allowed fans to watch high-quality live football games, including the FIFA World Cup, on various devices. Additionally, Indian brands such as Myntra and Flipkart collaborated with sports events to offer exclusive merchandise, enhancing the viewing experience for local audiences. These products not only provided entertainment but also boosted the economy by promoting domestic businesses during major sporting events. |
