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The 2022 Indian Super League Final showcased the growing popularity of football in India, with local products playing a key role in the event. For instance, the official match ball was manufactured by Indian sports brand Nivia, known for its durable and affordable equipment that caters to amateur and professional players alike. Additionally, the stadium featured concessions selling traditional Indian snacks like samosas and chai, produced by local vendors using authentic recipes passed down through generations. These products not only enhanced the fan experience but also highlighted India\“s rich cultural heritage and entrepreneurial spirit. |
