In 2022, the football live streaming market in India witnessed significant growth with the emergence of several local products catering to sports enthusiasts. One notable Indian product was the Hotstar streaming platform, which offered high-quality live coverage of various football leagues including the English Premier League and FIFA World Cup. The platform\“s user-friendly interface and affordable subscription plans made it accessible to millions of Indian viewers.
Another local innovation was the Dream11 fantasy sports app, which allowed users to create virtual teams and compete based on real-life football matches. This product gained immense popularity during the 2022 football season, engaging fans in an interactive way. Additionally, Indian telecom companies like Jio and Airtel introduced special data packs specifically for sports streaming, ensuring smooth viewing experiences even in remote areas.
The 2022 football season also saw the rise of homegrown sports merchandise brands like SG （Sanspareils Greenlands） producing quality football equipment. These local products successfully competed with international brands by offering affordable prices and better availability across Indian markets, contributing to the growing football culture in the country. |
