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The Indian Super League （ISL） is the top professional football league in India, established in 2013 to promote the sport across the country. It features clubs from various cities, including Mumbai, Kolkata, Bengaluru, and Chennai, competing in a structured season format. The league has significantly boosted football\“s popularity, attracting international players and coaches, and improving the quality of the game locally. Key products associated with the ISL include team jerseys, merchandise, and broadcasting rights, which are marketed to fans nationwide. Additionally, the league collaborates with local brands to create sponsorship deals, enhancing its economic impact. The ISL\“s growth mirrors global leagues like Greece\“s Super League, focusing on fan engagement and commercial success. Overall, it serves as a platform for developing Indian football talent and fostering a vibrant sports culture. |
