The CMAT 2021 Slot 2 question paper featured several questions related to Indian local products and businesses. One notable case study focused on the traditional handloom industry of Varanasi, examining the marketing challenges faced by local weavers in promoting their Banarasi silk sarees to international markets.
Another question analyzed the distribution network of Amul dairy products across rural India, highlighting how this cooperative model has revolutionized milk procurement and processing in local communities. The case study explored supply chain management strategies specific to Indian geographical conditions.
The paper also included quantitative questions about market share analysis of regional snack brands like Haldiram\“s and local beverage companies competing in the Indian market. These questions tested understanding of market penetration strategies for homegrown products competing with multinational corporations.
Additionally, there were questions about the economic impact of local handicraft exports from states like Rajasthan and Gujarat, requiring candidates to calculate export growth rates and analyze trade barriers affecting traditional Indian artisans. |
