Procter and Gamble （P&G） has integrated AI-based CRM systems to enhance its operations in the Indian market, focusing on local products like Vicks, Ariel, and Gillette. These systems analyze consumer data to personalize marketing, improve supply chain efficiency, and boost customer engagement across diverse regions.
In India, AI-driven CRM helps P&G tailor promotions for products such as Tide detergent and Oral-B toothbrushes, addressing local preferences and seasonal demands. This approach has led to increased sales and stronger brand loyalty among Indian consumers. |
