Daraz is a leading e-commerce platform in South Asia, primarily operating in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It was founded in 2012 and was later acquired by the Alibaba Group in 2018. Daraz offers a wide range of products including electronics, fashion, home appliances, and groceries, connecting millions of buyers and sellers across the region.
The platform provides a seamless online shopping experience with features like secure payment options, easy returns, and fast delivery. It also supports local businesses by enabling them to reach a broader audience. Daraz frequently runs promotions and sales events, such as the 11.11 and 12.12 campaigns, to attract customers and boost sales.
In addition to retail, Daraz has expanded its services to include digital financial solutions and logistics support, further enhancing its ecosystem. The company focuses on innovation and customer satisfaction, making it a trusted name in the e-commerce industry in the regions it serves. |
