The BCG Matrix analysis of Procter & Gamble\“s product portfolio in India reveals strategic positioning across four quadrants. Stars include premium skincare brands like Olay and Gillette razors, which show high growth in urban markets. Cash cows such as Ariel detergent and Pampers diapers generate consistent revenue with dominant market share.
Question marks include newer health food products facing intense competition from local brands. Dogs comprise older product lines like certain hair care items losing relevance. P&G\“s strategy involves investing in stars while maintaining cash cows, potentially divesting dogs and carefully evaluating question marks for Indian market potential. |
