Cetaphil has named cricketer Rohit Sharma and his wife, Ritika Sajdeh, as brand ambassadors for Cetaphil Baby, a range of products centred around baby skincare. The couple will be seen endorsing the Cetaphil Baby across all platforms.
In today’s evolving Indian households, parenting is no longer just a mother’s domain. Fathers are stepping up as equal partners in nurturing and decision-making, reflecting the evolving spirit of co-parenting. Couples like Rohit and Ritika exemplify this modern philosophy, proudly embracing ‘Parenting ki Nayi Parampara’, a progressive shift towards shared responsibility and deeper family bonding.
Speaking on the partnership, Sharma, Indian Cricketer and Captain of the Indian ODI Team, represented by Rise Worldwide, says, “Given my crazy travel and training schedule, I have little time to spend at home with the kids. I make it a point that when I’m at home, I participate wholly in all activities with the kids, be it fun or caring. When Cetaphil Baby told us about how young parents are sharing the load of nurturing their babies, it perfectly resonated with our reality as a couple and as parents. We have been using Cetaphil Baby for both our kids.”
Sajdeh adds, “I’m very particular about what goes on my baby’s skin. And I have always trusted Cetaphil Baby since it was recommended by my paediatrician too. Baby skin is so delicate; we need to be even more certain that the products used on it are both safe and effective. That’s why when Cetaphil Baby approached us, we were more than happy to partner with them in their purpose of bringing good baby skin care to more and more homes.”
Raghavendra Sadashiva, Managing Director, Galderma India & South Asia, comments, “At Galderma, our vision is Advancing dermatology for every skin story. This is especially important when we are talking about Baby’s skin. That’s why Cetaphil Baby formulations are dermatologically tested and paediatrician-recommended. We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and paediatrician-recommended skincare for their little ones.” |
