Procter & Gamble, a leading FMCG company, has significantly expanded its presence in India by introducing a range of products tailored to local needs. For instance, they offer popular items like Vicks cough drops and Gillette razors, which cater to the health and grooming preferences of Indian consumers. These products are designed with cultural insights, such as using traditional ingredients in personal care items to align with local practices.
In India, P&G focuses on affordability and accessibility, ensuring their FMCG goods reach both urban and rural areas. They have launched campaigns that resonate with Indian families, emphasizing hygiene and wellness through brands like Pampers and Oral-B. This approach has helped P&G build strong brand loyalty and drive growth in the competitive Indian market. |
