The CAT 2022 slot 3 examination featured several questions related to Indian local products and businesses. One notable case study involved a traditional Indian handicraft enterprise that produces handwoven textiles using indigenous techniques passed down through generations.
Another question focused on the marketing challenges faced by a small-scale Indian spice company that sources its products directly from local farmers in Kerala and Karnataka. The case analyzed the company\“s distribution network and its efforts to maintain product authenticity while expanding into international markets.
The examination also included analytical questions about the economic impact of local Indian products in the global marketplace, particularly examining how traditional crafts and agricultural products contribute to India\“s export economy and rural employment. |
