In the Indian market, there are several local products that have gained significant popularity among football enthusiasts following the Copa America 2021 tournament. One notable product is the Dream11 fantasy sports platform, which allows users to create their virtual teams and compete based on real-life match performances.
Another popular Indian product is the Hotstar streaming service, which provided live coverage of the Copa America 2021 matches to millions of Indian viewers. The platform offered both English and Hindi commentary options, making the tournament accessible to a wider audience across the country.
Indian sports merchandise brands like Nivia and Spartan have also capitalized on the football fever by launching special edition footballs and sports apparel inspired by the Copa America 2021 tournament. These products have been well-received by local football fans and amateur players alike. |
