In India, the popularity of football live streaming on Twitch has grown significantly. Many local brands are now leveraging this platform to reach a wider audience. For example, Indian sports apparel companies like Nivia and Spartan have started sponsoring live streams to promote their products. These streams often feature local football matches and events, helping to boost brand visibility among young, tech-savvy viewers.
Additionally, Indian streaming services such as Hotstar and JioTV have integrated Twitch features to enhance user engagement. They offer exclusive content and interactive sessions, making it easier for fans to follow their favorite teams. This trend not only supports local businesses but also encourages the growth of football culture in India. |
