[color=hsl(0, 0%, 0%)]Tyre manufacturer, Yokohama India has introduced the BluEarth-GT Max, an upgraded evolution of its BluEarth-GT series, engineered to deliver up to 30 per cent higher mileage while maintaining the premium comfort, stability, and fuel efficiency the BluEarth range is known for. The re-engineered touring tyre addresses the growing demand from Indian motorists for longer-lasting, high-performance tyres that excel in both city commutes and highway driving. Available in size range from 14 to 19 inches, the BluEarth-GT Max comes with Yokohama’s Lifetime Protection Programme.
[color=hsl(0, 0%, 0%)]The BluEarth-GT Max directly addresses three key concerns Indian drivers face — tyre longevity, cabin noise, and comfort. With up to 30 per cent additional mileage over the previous BluEarth-GT, motorists can expect significant long-term cost savings and a smoother, quieter ride experience.
[color=hsl(0, 0%, 0%)]The new BluEarth-GT Max is equipped with advanced features that redefine the premium touring experience. Its asymmetric pattern is designed with different inner and outer sides, each crafted for a specific purpose — the inner reinforced shoulder ensures a more comfortable ride, while the outer part with a wider rib provides extra stability, especially while turning or cornering. The blade-cut sipes, narrow at the bottom and wide at the top, enhance the uniformity of ground contact pressure, resulting in improved rigidity, traction, and stability. Meanwhile, the lightning grooves feature a zig-zag design that increases the total edge volume, offering superior grip on the road. These grooves effectively push water away while maintaining rigidity, ensuring a safe and confident drive on both wet and dry roads.
[color=hsl(0, 0%, 0%)]The introduction of the BluEarth-GT Max coincides with a phase of strong growth in India’s automotive landscape, fueled by advancing road infrastructure and rising intercity mobility. This evolution has led to the growing popularity of grand touring, where performance and comfort go hand in hand.
[color=hsl(0, 0%, 0%)]Commenting on the launch, Gaurav Mahajan, Head of Marketing, Yokohama India, said, “The Indian automotive sector is witnessing unprecedented premiumisation, driven by improved road infrastructure and increased mobility across both urban and highway networks. Today's motorists are not just driving more—they're demanding more from their vehicles and tyres. They want the comfort and performance expected from premium segments, but they're also pragmatic about tyre life and total cost of ownership. The BluEarth-GT Max addresses this evolving need precisely.” |
