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Hilton's dual-branded ace to take over MICE in Bengaluru

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Bengaluru’s corporate rhythm has transformed the city into a centre of ideas, innovation and international enterprise. In this landscape, hospitality spaces are expected to function as more than accommodation. They must support collaboration, connection and the seamless movement of global and domestic business travellers. At Hilton and Hilton Garden Inn Bengaluru Embassy Manyata Business Park, this merging of purpose and place forms the core of the experience. The dual-brand campus stands as a carefully shaped environment designed to respond to the demands of modern corporate travel.

The setting is one of the most active business districts in the city, where properties compete for scale, convenience and meeting infrastructure. Addressing this landscape, Sujeet Kumar, Cluster General Manager, Hilton and Hilton Garden Inn Bengaluru Embassy Manyata Business Park, explains how the property’s size and dual-brand structure allow it to stand apart.

“Our differentiation lies in the power of dual-brand synergy and scale. As Hilton’s largest dual-branded property in India, with 619 rooms, we combine global brand standards with local authenticity. The campus offers 60,000 sq ft of versatile convention and meeting spaces equipped with advanced audio-visual technology, high-speed internet and ergonomic design. From exclusive board meetings to large-scale conventions, we provide seamless and end-to-end experiences supported by world-class dining and personalised service, setting us apart in Bengaluru’s competitive hospitality landscape,” shares Kumar. Hence, there’s a clear focus on creating integrated value rather than isolated offerings, positioning the campus as a comprehensive venue for high-level corporate gatherings.

The integrated campus

The dual-brand campus plays a central role in shaping the MICE experience. Its layout and facilities are planned to allow events of different scales to operate concurrently without disruption. With convention and meeting spaces, the property includes the 12,375 sq ft pillarless Grand Ballroom with a 9,000 sq ft pre-function area, ideal for exhibitions and large-scale events. “The campus features an elegant terrace venue by the pool for up to 400 guests, perfect for outdoor celebrations, and the capacity to host events for 10 to 2,000 guests comfortably,” informs Kumar. He adds the dual-brand structure also gives organisers a single point of coordination while offering varied room categories and dining options, strengthening operational ease.

Guest balance
Navigating the expectations of international travellers alongside domestic corporate guests requires sensitivity to both global habits and local preferences. “We achieve this balance through customisation and cultural sensitivity. International guests value precision, technology, and sustainability, while domestic corporates often seek personalisation, local flair and value-driven experiences,” says Kumar. The team blends both approaches to create meeting environments that feel relevant to each segment, allowing events to reflect the diversity of their participants.
Human touch
Even as digital tools become more significant, Kumar emphasises that people remain central to the guest experience. “Technology enhances efficiency, but the heart of hospitality lies in human connection. We use automation such as digital check-in, room keys, and Hilton Honours personalisation to streamline processes, giving our team more time to engage meaningfully with guests,” he says. The approach ensures that digital interactions never replace the warmth that defines hospitality.

Event trends and sustainability
Corporate travel has expanded beyond traditional meeting formats, with more companies now prioritising wellness and purposeful engagement during events. “We’re seeing a shift towards experiential and purpose-driven events where engagement, sustainability, and wellness play a central role. There’s also growing interest in hybrid and tech-enabled meetings,” explains Kumar.
His team’s response has been to build stronger digital capacity and introduce elements such as wellness breaks and sustainability-led culinary concepts, supporting the evolving expectations of planners.

Sustainability continues to influence the decisions of corporate clients, especially those operating on global standards. “Absolutely. Sustainability is now a key decision factor for many corporates. Hilton’s Carbon Neutral Meetings programme and LightStay platform enable clients to measure and offset their environmental impact transparently. At our property, we also operate on 98 per cent renewable energy and have implemented a bottled water recycling plant, reinforcing our commitment to responsible hospitality,” Kumar notes. The focus is embedded at the operational level rather than treated as an add-on, strengthening the appeal for environmentally aware brands.

Market strategy

A fast-moving business environment, Bengaluru, requires flexible pricing and positioning to stay competitive. “The city’s hospitality market is dynamic, and agility is the key. We use data-driven revenue management and market intelligence to optimise pricing based on demand patterns, seasonality, and competitive insights,” explains Kumar. By pairing this with value-led differentiation and strong MICE positioning, the property maintains relevance across both corporate and leisure segments.
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