The France Football Ballon d\“Or is one of the most prestigious awards in the world of football, recognizing the best player over the past year. The live ceremony attracts global attention, with fans eagerly watching to see who will claim the coveted trophy. In India, local products like handcrafted footballs from Meerut, sports apparel from brands like Nivia, and regional sports equipment gain prominence during such events. Indian football enthusiasts often gather in local cafes, using streaming services to watch the Ballon d\“Or live, while discussing the performances of their favorite players. This event also boosts the sale of local sports merchandise, as fans seek to emulate their heroes.
Indian companies have started leveraging the popularity of events like the Ballon d\“Or to promote their products. For instance, local sports brands collaborate with influencers to create buzz, and traditional craftsmen produce football-themed artifacts. The live broadcast of the France Football Ballon d\“Or not only celebrates international talent but also highlights the growing interest in football within India, encouraging the development of homegrown sports industries. |
