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The daily fantasy sports business in India has seen rapid growth in recent years, with platforms like Dream11 leading the market. These platforms allow users to create virtual teams based on real-life sports events and compete for cash prizes. The Indian market is unique due to its large youth population and increasing smartphone penetration, which drives user engagement. However, regulatory challenges exist, as some states have imposed restrictions on fantasy sports operations. Companies are focusing on partnerships with sports leagues and digital marketing to expand their user base. Overall, the daily fantasy sports sector in India presents significant opportunities for innovation and revenue generation, but it requires careful navigation of legal frameworks to ensure sustainable growth. |
