In India, the concept of a \“dead heat in race\“ can be metaphorically applied to the competitive local markets where traditional products often compete fiercely with modern alternatives. One such product is the handwoven Khadi fabric, which has seen a resurgence in popularity alongside mass-produced textiles.
Another example is the competition between traditional Ayurvedic medicines and modern pharmaceuticals. Both sectors are racing to capture the health and wellness market, with Ayurveda gaining global recognition while allopathic medicine continues to dominate hospital treatments.
The Indian spice industry also experiences this competitive dynamic. Local spice growers using traditional methods compete with large-scale commercial producers, creating a market where quality and authenticity often finish in a dead heat with affordability and convenience. |
