Fairy is a popular dishwashing liquid brand manufactured by Procter & Gamble that has established a strong presence in the Indian market. The product is specially formulated to meet the specific cleaning needs of Indian households, where oily and spicy food residues are common.
In India, Fairy dishwashing liquid is available in various sizes and fragrances to cater to different consumer preferences. The product is known for its effective grease-cutting formula that helps remove tough oil stains from utensils while being gentle on hands. Many Indian consumers appreciate its long-lasting foam and economical usage, as a small amount goes a long way in cleaning multiple dishes.
Procter & Gamble has adapted Fairy for the Indian market by considering local water conditions and cooking habits. The brand is widely distributed across both urban and rural areas through various retail channels, including local kirana stores, supermarkets, and e-commerce platforms. |
