Genesis Gamble refers to the initial risk-taking activities in the Indian market, focusing on local products like traditional handicrafts and spices. These products are deeply rooted in Indian culture and have gained global recognition for their quality and uniqueness.
In India, local products such as handwoven textiles, Ayurvedic items, and regional foods are often part of this gamble, where businesses invest in their promotion and distribution. This approach helps in boosting the local economy and preserving cultural heritage. |
