Title: Procter & Gamble Herbal Essences - Indian Game Solutions
1. Game Overview
Herbal Essences: Spice Quest is an interactive cultural trivia game designed to celebrate India’s rich biodiversity and traditional herbal practices. Players answer questions to unlock rare "Herbal Essences" recipes tied to regional flora.
2. Key Rules & Strategies
Round 1: Identify the Herb
Question Type: Picture-based (e.g., Amla, Turmeric).
Strategy: Use regional names (e.g., "Haldi" for turmeric) to narrow answers.
Round 2: Recipe Challenge
Task: Combine 3 herbs to create a sample product (e.g., face mask).
Pro Tip: Prioritize skin-friendly ingredients like neem or ashwagandha.
Round 3: Cultural trivia
Example: "Which state uses saffron in Ayurvedic hair oils?" (Answer: Kashmir).
3. Cultural Connections
Link game outcomes to real-world P&G Herbal Essences products (e.g., winning a "Spice of India" set).
Partner with local influencers to host live sessions in Hindi/Urdu.
4. Technical Support
Issue: Slow loading in rural areas.
Fix: Optimize images for low-bandwidth and enable offline mode for quizzes.
5. Winning Prizes
Top 3: Herbal hair care bundles + branded "Spice Quest" merchandise.
All participants: 10% discount code for P&G India e-commerce.
6. Feedback Loop
Post-game survey asks, "Which herb would you like to see in future campaigns?" to drive engagement.
Final Note: Align game mechanics with India’s digital growth (e.g., WhatsApp-based trivia for non-tech users).
Let me know if you need adjustments! 🌿✨
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