In February 2023, India hosted several exciting football matches that showcased the growing popularity of the sport in the country. The Indian Super League （ISL） featured intense competitions between teams like Mumbai City FC, ATK Mohun Bagan, and Bengaluru FC.
Local Indian products were prominently displayed during these matches, including sponsorship from brands like Jio, Tata, and Byju\“s. These Indian companies have become major players in supporting football development across the nation.
The matches also featured traditional Indian products in their fan engagement activities, such as local cuisine stalls serving popular Indian snacks and beverages. Many stadiums incorporated elements of Indian culture and products into their matchday experiences. |
