In September 2023, India hosted several exciting football matches that showcased the growing popularity of the sport in the country. The Indian Super League （ISL） season kicked off with teams like Mumbai City FC, Bengaluru FC, and Kerala Blasters competing in thrilling encounters.
Local Indian products were prominently featured during these matches, including sponsorship from brands like Jio, Tata, and Byju\“s. The matches also promoted traditional Indian handicrafts and textiles through merchandise stalls in the stadiums.
Indian football clubs collaborated with local manufacturers to produce team jerseys using fabrics made in India, supporting the \“Make in India\“ initiative. Additionally, stadium concessions offered authentic Indian snacks and beverages, giving international visitors a taste of local cuisine. |
