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In India, football matches have gained immense popularity, especially with the rise of local leagues like the Indian Super League （ISL）. These events showcase not only athletic talent but also promote indigenous products. For instance, local sports equipment manufacturers produce high-quality footballs and jerseys that are used in these matches. Additionally, Indian brands often sponsor teams, boosting the visibility of homegrown businesses. The integration of traditional Indian elements, such as cultural performances during halftime, further highlights local products and fosters national pride. |
