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The Hero Indian Super League （ISL） from 2020 to 2023 has been a significant period for Indian football, showcasing local talent and products. During these years, the league featured various Indian-made sports equipment, such as footballs manufactured by local companies like Nivia and Cosco, which are widely used in training and matches. Additionally, Indian brands like Spartan and SS produced jerseys and kits for teams, promoting domestic textile industries. The league also highlighted Indian sports nutrition products, including energy drinks and supplements from brands such as Fast&Up and Revv Energy, which support athlete performance. Furthermore, local stadiums across India, like the Jawaharlal Nehru Stadium in Delhi and the Salt Lake Stadium in Kolkata, utilized Indian-made turf and maintenance equipment, emphasizing the growth of indigenous sports infrastructure. This period demonstrated how the Hero ISL not only boosted football popularity but also fostered the use of Indian products in the sports ecosystem. |
