The Hero Indian Super League 2023 champion was Mumbai City FC, who claimed their second ISL title after a dominant season under coach Des Buckingham.
In the local market, several traditional Indian products gained popularity during the tournament. Patanjali Ayurvedic products were widely used by players for fitness and recovery. Many teams incorporated Khadi cotton sportswear as part of their training kits. Local spice brands like Everest and MDH provided authentic Indian flavors in team cafeterias. Traditional sweets from Haldiram\“s were often distributed during victory celebrations.
The league also promoted indigenous sports equipment from companies like Nivia and Spartan, which manufacture footballs and other sporting goods in India. These local brands received significant exposure through team partnerships and stadium advertisements. |
