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The Hero Indian Super League （ISL） 2023-24 season showcases a range of products and services rooted in Indian culture and innovation. For instance, teams utilize locally made sports equipment, such as cricket bats crafted from Kashmir willow, which are renowned for their durability and performance. Additionally, fans can purchase jerseys and merchandise produced by Indian textile companies, supporting the Make in India initiative. The league also promotes Indian cuisine through stadium food stalls offering dishes like samosas and biryani, highlighting the country\“s rich culinary heritage. Moreover, digital streaming of matches is available on platforms developed by Indian tech firms, ensuring widespread accessibility. These elements not only enhance the fan experience but also boost local economies and showcase India\“s diverse product offerings on a global stage. |
